Business Analytics: Descriptive, Predictive, Prescriptive

This book teaches descriptive, predictive, and prescriptive business analytics using real-world examples and software like Excel, Tableau, and R.

Business Analytics

Enhance your sought-after analytical skills for today's businesses with the best-selling BUSINESS ANALYTICS, 5E by Camm/Cochran/Fry/Ohlmann. This resource helps you master a comprehensive range of analytics while developing your descriptive, predictive, and prescriptive abilities. Real-world examples and engaging visuals effectively showcase data and outcomes. Follow step-by-step instructions to utilize Excel, Tableau, R, or the Python-based Orange data mining software for advanced analytics. Tackle practical, relevant problems across varying difficulty levels to put your knowledge into practice. The latest edition includes updates on topics extending beyond traditional quantitative concepts, such as data wrangling, visualization, and mining—crucial skills in the modern business landscape.

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