Master marketing analytics using Tableau. Analyze performance, benchmark metrics, and optimize strategies across channels.
Data-Driven Decision Making for Business
Discover how to make better business decisions by applying practical data frameworks—no coding required.
Business Analytics
Learn to make better business decisions using practical data frameworks without coding in the "Data-Driven Decision Making for Business" course. With 2 hours of content, 14 videos, and 46 exercises, this course covers essential data literacy skills for all roles. It explores data-driven decision-making through real-life examples in finance, marketing, and operations, teaching frameworks like supply and demand, cost-benefit, and risk-reward. The course includes four chapters: understanding the data-driven decision framework, applying data in marketing to optimize ad spend and forecast product launches, using data in finance for investment opportunities, and leveraging data for business operations like market sizing and staffing optimization. Completing the course earns a Statement of Accomplishment to showcase on LinkedIn or resumes.
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