Disciplined Entrepreneurship

Bill Aulet's "Disciplined Entrepreneurship" fundamentally challenges the romanticized myth of the chaotic, "lone genius" entrepreneur. Instead of viewing startups as an unpredictable art form, Aulet, a senior lecturer at the MIT Sloan School of Management, presents a systematic and rigorous framework for building a successful, innovation-driven venture.

The core of the book is its celebrated 24-step framework, a practical, step-by-step playbook that guides aspiring founders through the entire entrepreneurial process. This roadmap is designed to be accessible and actionable, breaking down the complex journey into manageable and logical stages. It begins not with a brilliant idea, but with the customer, emphasizing deep understanding through market segmentation, selecting a "beachhead market," and creating a detailed end-user persona.

The framework then progresses through critical areas like defining a clear value proposition, determining a go-to-market strategy, and designing a viable business model. By forcing entrepreneurs to answer the toughest questions with data and customer feedback early on, the methodology significantly de-risks the venture. It provides a common language and process for teams, making it an invaluable resource not only for startup founders but also for innovators within large corporations. Ultimately, "Disciplined Entrepreneurship" demystifies the startup process, transforming it into a learnable and repeatable craft for anyone serious about building a sustainable business.

Vietnamese version: https://go.entrepreneurship.vn/kinh-dien-ve-khoi-nghiep