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Ecommerce Analysis in Tableau
In ecommerce, increasing sales and reducing expenses are top priorities. In this case study, you'll investigate data from an online pet supply company.
In this Tableau case study, you'll apply your skills to solve practical business problems for Munchy's, a fictitious online pet supply company. Focused on increasing sales and reducing expenses, you'll analyze a sales dataset to identify frequently bought products and quantities, enabling upsell and cross-sell recommendations through market basket analysis. You'll also explore strategies to lower shipping costs, such as shipping more of the same product to reduce per-unit expenses. By understanding customer locations and purchasing patterns, you'll recommend an optimal new warehouse location. Using Tableau, you'll create calculated fields and visualizations like dual-axis graphs, highlight tables, and maps. Dynamic filters and parameters will enhance your graphs, which you'll compile into a cohesive story to present actionable insights to management.
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