Ecommerce Analysis in Tableau

In this Tableau case study, you'll apply your skills to solve practical business problems for Munchy's, a fictitious online pet supply company. Focused on increasing sales and reducing expenses, you'll analyze a sales dataset to identify frequently bought products and quantities, enabling upsell and cross-sell recommendations through market basket analysis. You'll also explore strategies to lower shipping costs, such as shipping more of the same product to reduce per-unit expenses. By understanding customer locations and purchasing patterns, you'll recommend an optimal new warehouse location. Using Tableau, you'll create calculated fields and visualizations like dual-axis graphs, highlight tables, and maps. Dynamic filters and parameters will enhance your graphs, which you'll compile into a cohesive story to present actionable insights to management.