Master marketing analytics using Tableau. Analyze performance, benchmark metrics, and optimize strategies across channels.
HubSpot Inbound Marketing Certification
Inbound marketing is a customer-centric approach that attracts and connects you with your ideal customers by solving their problems and creating valuable experiences.
eCommerce
The HubSpot Inbound Marketing Certification Course is a free program designed to teach the principles of inbound marketing—a customer-centric approach focused on attracting and engaging customers through valuable content and tailored experiences. This course is ideal for marketing managers, inbound professionals, and small business owners aiming to enhance their strategies, nurture leads, and maximize ROI. Participants will learn how to create educational content that guides leads through their buyer's journey, deliver relevant and personalized experiences, and optimize marketing processes using automation and AI tools. Offered by HubSpot Academy, a leader in inbound marketing, this certification equips learners with data-driven insights to upscale their tactics and boost their marketing effectiveness.
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In ecommerce, increasing sales and reducing expenses are top priorities. In this case study, you'll investigate data from an online pet supply company.
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