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Marketing Analytics in Tableau
Master marketing analytics using Tableau. Analyze performance, benchmark metrics, and optimize strategies across channels.
Learn how to analyze marketing performance and drive improvement using Tableau in this interactive, intermediate-level course. Over 6 hours, with 17 videos and 53 exercises, you’ll explore modern marketing concepts like attribution challenges and the differences between B2B and B2C marketing. Gain hands-on experience with Tableau functions such as FIXED, DATEPARSE, and CONTAINS, applying them to common marketing analyses like performance trends and 2x2 charts. Work with data from various marketing channels, including online ads and email campaigns, to deepen your understanding. By the end, you’ll know how to ask key analytical questions, benchmark performance using metrics like LTV/CAC and engagement rates, and identify areas for improvement.
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Google SkillShop
SkillShop is the one-stop-shop for every kind of learner who wants to succeed with Google professional tools and solutions.