Startup Playbook

It covers critical areas such as developing a clear and concise idea, building a strong team, creating a great product that users love, and executing effectively to turn the product into a successful company. Growth and momentum are emphasized as key drivers, while focus and intensity are highlighted as the traits of the best founders. The CEO’s primary job is ensuring the company wins, with specific responsibilities like hiring and managing wisely—delaying hiring as long as possible is advised. Competitors are less of a threat than internal failures, as most startups fail due to poor products or execution. Lastly, making money requires delivering value and charging more than it costs to deliver. This playbook serves as a guide to help startups navigate the early stages and avoid common pitfalls.